How To Create Compelling Sales Copy
March 5, 2008 | In: Copywriting
Let’s face it.. Most salespages really stink.
People get so caught up in trying to sell, and convince their visitors to buy that they don’t stop to think about why people buy.
It’s emotion.. A Salespage needs to suck people in with a compelling headline that touches a specific emotional trigger and then it needs to weave a story around how the pain of that emotional trigger can be lifted.
And, of course you need to throw in Features, Benefits, Social Proof and All the rest….
But think for a second about whose buying your product.
- Why are they buying your product?
- What burden will their purchase lift?
- What can they do with the free time that your product will help them get?
- How will their business improve if they buy your product?
Also think about the objections your buyers will have..
- Is it going to be easy to use?
- Is it affordable to purchase?
- Will it consume a lot of time?
- Will I recoup my investment quickly?
I bet you can take it from here… but take a few minutes and look at your sales copy.
Does it answer any of these questions?
You’d be surprised at what a few emotional tweaks to your salespage can accomplish.
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